8 tips on how to increase your website rank on Google

I went through a lot of website articles and tried to find out what everyone was saying about increasing website rankings. Then , i sat down and penned my experiences regarding the same. Here is what I got:

1. Keep it neat: Even if you decide to make your website flashy, awesome, wonderful (or any other term you wish to add), remember to keep your webpage neat. Imagine if your customers walk into your store/office and keep bumping into wrong products/people. Its the same for your website. Make sure the navigation layout is well thought of and the website visitors know where to find what.
2. Site search : I've come across so many websites which do not have a site search option. Really? Why? In your office you have the receptionist to guide people, in your store you have customer service executives, then why not have site search on your website? 
3. Breadcrumbs: Remember hansle and gratel and how they dropped breadcrumbs on their way to get back home? It's the same for your customers. Always allow them to navigate back to the starting point. It increases the time spent on your page, gives your customers the ease to navigate and also lets you know which webpage is being a hit among your visitors. How? check the next point.
4. Check website analytics: So, you think checking google insights on your website is a waste of time. Why dont you stop analyzing your revenue, customers and marketing campaigns. Because, website analytics does all this work for you in the online world. if you're not tracking the developments happening on your website, its like ignoring a commotion that just happened in your store.
5. The key is the keyword: What defines you? what defines your company or your industry? If a customer is looking for you what would be the words in his mind? These very words are the key to increasing your business on the internet. Make a list and find out the competition on these keywords using google adwords keyword tool. Target both the less famous keywords and highly competitive keyword. So, you might want to start from less competitive keywords to more competitive ones. How would you do that? check the next point...
6. Get keyword rich content - Lets avoid talking about rainbows if we sell clouds. The content on your website should talk about your products, services, knowledge and experience. But they all must revolve around 10 - 20 most important keywords which you are targeting. But also, dont spam the content with keyword. It can result in your page getting boring and uncomfortable. and google will detect this anyway. 
7. Give title to your page - imagine entering a store with no name or a name that does not make sense. Similarly, it's important that your website has the a name which clearly communicated what it stands for. 
8. Get Linked: Linking your site to other websites is like making connections in the offline world. You can expect to get more footfalls / traffic through these connections / links and hence, can increase your google rankings.